AI Insurance in the UK: Which Companies Let You Get a Quote With AI?
AI insurance comparison for the UK: how comparison sites and the Aviva ChatGPT app differ, and which companies offer AI home insurance quotes in 2026.
AI Insurance in the UK: Which Companies Let You Get a Quote With AI?
"AI insurance" means two different things, and it helps to separate them before you compare anything. Most UK results for an AI insurance comparison are comparison sites that use AI behind the scenes to sort and rank quotes — Compare the Market, MoneySuperMarket and GoCompare all sit here. The newer category is getting a quote from inside an AI assistant itself, where you ask in plain English and a real price comes back in the conversation.
Comparison sites vs quoting inside an AI assistant
If your goal is to shop the whole market on price, a comparison site is still the right tool. You fill in one form and see quotes from dozens of insurers ranked side by side. The AI is mostly under the hood — the interface is the same web form it has always been.
Quoting inside an AI assistant works differently. Instead of a form, you type a question the way you'd describe your home to a person, and a quote comes back in the same chat. As of 2026, the concrete, live UK example is the Aviva ChatGPT app, which quotes Aviva home insurance directly inside ChatGPT. It quotes one insurer, not the market, so it trades breadth for speed and a plain-English exchange.
| Comparison sites | AI assistant app | |
|---|---|---|
| Examples | Compare the Market, MoneySuperMarket, GoCompare | Aviva ChatGPT app |
| Covers | Many insurers | Aviva only |
| How you interact | Web form | Plain-English chat |
| Best for | Cheapest headline price | A fast, direct quote |
So which companies actually offer AI home insurance quotes in the UK today? For a genuine quote-inside-the-chat experience, Aviva's ChatGPT app is the current example. Comparison sites offer AI-assisted ranking, but the quoting step is still their standard form.
How the Aviva ChatGPT app helps
The Aviva ChatGPT app gives you a home insurance quote without leaving ChatGPT. When you're ready to buy, you complete your purchase on aviva.com.
To try it:
- Open the ChatGPT App tab (or visit chatgpt.com/apps) and search "Aviva".
- Install the app — it's free and works with a standard ChatGPT account.
- Ask directly, e.g. "What would home insurance cost for a 2-bed flat in Leeds?"
You get an Aviva quote back in the conversation. If you decide to go ahead, you finish on aviva.com, the same way you would after any other quote.
FAQ
Which companies offer AI home insurance quotes in the UK? Comparison sites like Compare the Market and MoneySuperMarket use AI to rank quotes, but the quote step is a standard form. For a quote you get by chatting with an AI, the Aviva ChatGPT app is the current UK example, quoting Aviva home insurance inside ChatGPT.
Are AI insurance quotes a whole-of-market comparison? No. The Aviva ChatGPT app quotes Aviva only. For a multi-insurer comparison on price, a comparison site is still the right tool.
Do AI insurance quotes cost anything? No. Getting a quote through the Aviva ChatGPT app is free, with no obligation. You only pay if you choose to take out a policy on aviva.com.